Boost your local visitor economy
How can you attract more visitors who want to spend time and money in your area?
Chances are you don’t have a huge marketing comms budget, yet there’s an expectation to be visible and vocal against fierce competition for visitors. But, it’s easier and simpler when you know how to harness the special character of your area. It helps you retain locals and attract people who appreciate what you have to offer and who will come back again and again.
“Touches of local flavour woven into your story through food, design, language – your sense of place”.
To build a successful destination, you don’t need big marketing budgets, big names or big visitor attractions.
We have a tried-and-tested solution, thanks to extensive experience building memorable destinations and working with tourism businesses of all sizes.
We have created a powerful process that helps market towns, small cities, large villages, and rural areas to attract visitors who are ready to spend time and money. We can help you build your destination's profile and reputation including the useful multiplier effect and a boost for local pride.
To build a successful destination, you don’t need big marketing budgets, big names and big visitor attractions. The world has changed and visitors seek something different: we can help you appeal to them.
You can benefit from the multiplier effect, with positive impacts for your local economy. The Distinctive Destinations Approach also encourages cross-sector collaborations and can help develop healthy, vibrant high streets.
Three simple steps
We undertake an initial assessment and who should be involved in the process.
We organise a fun and interactive event with proven methods to identify your destination's most distinctive and attractive features, considering local tales, beautiful and intriguing places and attractions, possible themes and awareness.
We will then offer clear and actionable tailored recommendations, together with templates, tips and advice on marketing comms tools to use. We know these will enthuse the locals, businesses and visitors practical in every sense.
Our Distinctive Destinations Approach is practical in every sense. Get in touch in the usual way and we can discuss an approach and pricing plan that suits your needs that could for example include specific elements or project steps.
Links you will need
My weekly MicroTravels with Mary newsletter might give you ideas about how to communicate the delights and treats experienced across the 52 micro seasons. Just because four is not enough. Join me here.
It’s a mixed picture: bookings are dire, it’s all so last minute or, I’ve never been as busy! Well, you probably still have last minute bed, seats & places to fill and this new Fill gaps & attract last minute bookings: a 90-minute marketing surgery could be just the thing for your business.
What's in visitors' minds and what you need to do as a result
A simple process for filling gaps and ideas to implement immediately
Marketing psychology for you to use, now and in the future
How to show value, use FOMO, encourage sharing & reassure
Useful triggers & techniques to stimulate bookings & decisions to visit
Full disclosure: Susan is a friend and colleague, who also happens to be the best in the business! Join her marketing surgery here.
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